Royal Caribbean International is joining with Universal Orlando to offer the kind of Cruise-Land vacations previously best associated with Disney. They go a step further however, in providing options for more itinerary lengths. Where the Disney packages were for joint cruise-land trips of 3 to 5 days aboard Monarch of the Seas, and 7 night outings with Freedom of the Seas. It is described as being part of a “Way More than a Cruise” program. This I find curious, as I had thought we had seen the last of the older marketing tag-lines. All told however, it sounds like a wise enough move. Universal’s family or parks appeal to the post-Disney age range, yet retain some leverage in conjunction with using the existing Nickelodeon relationship.

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